NHL All-Star Game Broadcast Promoted Throughout New NBCUniversal Platforms

Filed under: NHL Media Watch

As Comcast takes over NBC Universal just before midnight Friday, hockey will be impacted in a potentially positive way. According to an industry source, the NHL All-Star Game -- broadcast on VERSUS on Sunday -- has been selected as the first "cross-channel priority" for the new NBCUniversal.

A "cross-channel priority" is an initiative identified by the network's marketing council to receive broad promotion across NBCUniversal's numerous platforms.

NBCUniversal has been successfully employing the initiative for big events such as the Olympics, NFL Kickoff, movie premieres like "Despicable Me" and the launch of "The Wizarding World of Harry Potter" at Universal Theme Park in Orlando, Fla.

Now that NBCUniversal has combined with Comcast's media assets, the cross-promotional capabilities are larger than ever. The new NBCUniversal has 20 channels and more than 40 websites to use to promote its "cross-channel priorities." As a result, the 2011 NHL All-Star Game stands to benefit -- as could the NHL for years to come if it enters a long-term broadcast partnership with NBC.

Source: http://nhl.fanhouse.com/2011/01/28/nhl-all-star-game-broadcast-promoted-throughout-new-nbcuniversal/

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