Filed under: Sports Business and MediaOnly in television, it seems, can a person make a series of colossal blunders, the collection of which severely damages a network/channel's reputation, and either get to keep his job or -- even worse -- get the opportunity to wreak havoc on another outlet.
Step right up, Mark Shapiro.
Having set ESPN on course to ruin with one ill-fated programming move after another, Shapiro is being brought on to the NFL Network as a consultant by his mentor, NFL Network president and CEO Steve Bornstein, who once ran things at the Worldwide Leader.
Think I'm overstating the case? The following is a list of programs or initiatives Shapiro shepherded while he was in charge of programming at ESPN from 2002 to 2005:
"ESPN Hollywood," "Dream Job," "I'd Do Anything," "Beg, Borrow and Deal," "Mohr Sports," "Playmakers," "Tilt," "3" and "The Junction Boys."Super Bowl
NFL Pre Season
NFL Draft
Quarterback
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