Filed under: Sports Business and Media
The true purpose of Tiger Woods' much ballyhooed interview with ESPN Radio's Mike and Mike In The Morning was revealed about five minutes after the interview ended. That's when co-host Mike Greenberg read the first of a number of plugs for Woods' golf event next month.In other words, just like virtually every other interview on Mike and Mike with an active professional athlete, where the celebrity in question answers a couple of questions about the season to date, then touts his commercial sponsor, Woods got the word out about his event without having to get his hands dirty.
In a roughly 25-minute interview over two segments, Woods broke no new ground from the story he has offered the past year. He declined to provide any details about the Thanksgiving Day accident at his home, he said precious little about whom he has taken advice from and he added nothing to speculation that he might have taken human growth hormones. Woods wouldn't even take a shot at Augusta National Chairman Billy Payne, who famously chided him before the Masters this year about his behavior. As Greenberg rightly pointed out, Woods' answers, in many cases, sounded like he was parroting a therapist.
In fairness to Greenberg and co-host Mike Golic, they were put in a no-win situation. They were asked to interview a man who has notoriously kept a wall between himself and the public, parceling out just enough of himself to say that he made the attempt. Recognizing that, the pair attempted before the interview started to lower expectations, first by saying that they weren't going to try to make themselves into Barbara Walters or Mike Wallace, and then by declaring that they would not explore the salacious details of last Thanksgiving and its aftermath.
To their credit, the two of them, and particularly Golic, the former defensive lineman, pressed Woods to the degree that they were allowed to, both by the limits of time and by the evasiveness of the interviewee.
Source: http://golf.fanhouse.com/2010/11/18/tiger-woods-lays-up-during-espn-radios-mike-and-mike-intervie/
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